Welcome to

ASABI film

My work in film started with a visual album I directed across South Africa, Mexico, Costa Rica, before winning $10,000 worth of camera gear in an international film competition with my first short film.

At ASABI, I manage the entire process from initial concept to directing, shooting, editing, colour grading, sound design, composition and delivery. This approach allows me to deliver results more efficiently than a large agency.

See below for samples.

CONTENTS PAGE

scroll down or click below to navigate to your preferred section

1 NUFFIELD HEALTH branded films

2 AIRBNB documentary series concept

3 TRAVEL FILMS 2 minute art films

4 THE LAST FREE MAN ON EARTH documentary

4 B2C e-commerce case study

5 CONTACT

NUFFIELD HEALTH

Heart Health Campaign - “Take Heart”

Take Heart is a spoken storytelling campaign with life and love at its heart.

The community-led, peer-to-peer storytelling programme was designed to build trust and drive engagement with the Nuffield Health Under Pressure campaign via a curated series of activations and a short documentary series.

AIRBNB

Documentary Series Concept - “My Favourite” (working title)

Airbnb has a public perception issue regarding the impact on local communities and the rental market.

This documentary series seeks to refocus on Airbnb’s origins of private rooms within a home vs entire property listings.

The series will highlight and revisit the connections between guests and their hosts in a tangible, human way.

YOUR LIFE IS CINEMA, LOOK CLOSER is a video series created during my recent travels, inspired by the desire to elevate ordinary every day moments, finding beauty and narrative in unexpected places.

TRAVEL FILMS

THE LAST FREE MAN ON EARTH

Documentary

In pursuit of enlightenment, a platinum selling record producer left his hedonistic life behind to live in a cave. Nine years later he continues to grapple with the question, what does it mean to be free?

Runtime : 22 minutes

Directed | Shot | Edited | Composed by KYAN


2025 release

Marketing and Content Creation for a market leading client in a highly competitive e-commerce niche to expand into new demographics.

My strategy involved :

  • - A comprehensive redesign of the clients product catalogue, from static, stock images to cinematic, 360 degree product videos

  • - Creation of brand sonic identity and original soundtracks

  • - Gamification of elements of the business through live and online events, partnerships with relevant gamers and streamers.

  • - Building a new YouTube channel and multiple video series formats.

  • - A heart-led, verité style brand documentary series

  • - Working alongside an SEO company to utilise the videos I created to increase engagement and boost SEO ratings

  • - An affiliate marketing and influencer plan built around product reviews

B2C E-COMMERCE CASE STUDY

SERVICES

  • Branded films

  • Documentary series

  • Social media reels

  • Video ad campaigns